Speech Dreamers
Social media management / content production / influencer partnerships / Paid Ads
The ClientSpeech Dreamers is a niche e-commerce brand selling self-care and apparel for speech-language pathologists, founded by an SLP who was tired of watching her own profession burn out.
When we took over in June 2026, the account had an engaged niche but flat growth. The content relied on recycled self-care advice and a “soft girl era” trend the internet had already moved on from. It didn’t look like a brand feed worth $80 pajamas.
The StrategyWe stopped posting and started testing. Content built to reach new SLPs, content built to nurture the ones already here, and content built to convert them. Founder-led video, behind-the-scenes, storytelling, community-driven posts and product spotlights all ran against each other, and each month we cut the losers and scaled the winners.
The BREAKOUT POSTIn month five we kicked off phase two with a community-driven post naming the SLPs people should be following. It gained the brand over 500 new followers in 24 hours and drove a 233% increase in website clicks.
The ResultsIn our first four months, Speech Dreamers’ monthly TikTok profile views grew 702%, new TikTok followers 454%, and TikTok views 293%, while Instagram profile visits rose 89% and new Instagram followers 80%. September closed out the quarter with an Instagram engagement record, with 34% of everyone we reached interacting with a post.