Sole Speakeasy Launch
Social media management / content production / influencer partnerships
The ClientSole opened in August 2026 needing a fast, credible way to earn attention in a crowded downtown dining scene without losing the mystery that made it worth visiting.
We paired brand building content with smart influencer partnerships to turn a cocktail and dessert speakeasy into one of the city’s most talked-about openings in years, resulting in a completely booked out opening weekend.
The StrategyBuild a brand world Sole could live inside from day one. This played out through a teaser campaign mixing stylized videos, designed graphic assets, and reels with custom voice-over narration, tied to the craft menu and the building’s own history at 5th and Market. Alongside that owned storytelling, we lined up a slate of local Louisville influencer partnerships timed around opening week.
The ResultsOpening month saw 300.1K total impressions, 11.9K profile visits, 2.8K new followers, 8.3K shares, 18.0K content interactions, 3.1K saves