How we transferred patient trust and broke a historical sales record
SOCIAL MEDIA MANAGEMENT / CONTENT PRODUCTION / EMAIL MARKETINGThe ClientWhen Dr. Angela Prescott purchased Banis Plastic Surgery, she inherited a 20-year reputation built entirely on its founding surgeon’s name. When he retired, that reputation had to transfer to the new brand, Prescott Plastic Surgery.
Our marketing strategy helped the practice maintain revenue while downsizing from three surgeons to one and break a historical sales record.
The StrategyWe built a brand-led social system that transferred credibility from the prior owner through authentic testimonials from him. Educational content on Dr. Prescott’s double board certification strengthened her positioning, and patient testimonial videos spoke to what it meant to see one of the city’s few female plastic surgeons: a doctor who understood their concerns and made them feel heard. Together they built consistent inbound demand, all on under two hours of the owner’s time a month.
The ResultsAcross Q1 and Q2 2025 we achieved the following results (compared to the prior 6 months): +42% branded Google searches, +81% social reach, +37% social audience growth. Emails averaged a 49% open rate (industry average: 37%) with a 30% lift in click-through rate. The September Open House broke the practice’s 20+ year historical sales record.